TRENDS AND DIRECTIONS IN STUDIES ON INTERNAL COMMUNICATION AND EMPLOYEE SATISFACTION IN THE PUBLIC SECTOR: A BIBLIOMETRIC ANALYSIS

Abstract

The purpose of this article is to identify and analyze emerging trends, research directions, and conceptual developments in the study of internal communication and employee satisfaction within the public sector. Using a bibliometric approach, the research examines scientific publications indexed in major international databases in order to map the evolution of the field, highlight influential authors, journals, and keywords, and identify thematic clusters that define current research agendas. The analysis provides insights into how internal communication is conceptualized in relation to organizational climate, motivation, employee engagement, and public sector performance. Results reveal increasing scholarly interest in communication effectiveness, digital communication tools, participatory management, and their impact on job satisfaction and administrative efficiency. The findings contribute to a deeper understanding of how the academic community approaches the intersection between communication practices and human resource outcomes, offering valuable guidance for future research and for improving communication strategies within public institutions.